Visual Identity and Website Design


What is Clevermagazine
Clevermagazine is an independent online media project based in Switzerland. It comprises a website, a private consulting agency, and an offline community, Clever Club.

The CleverMagazine team is passionate about education and believes in its power to change the world. The project's mission is to connect, educate, and empower the current and next generation of leaders

Logo and visual idea

The Clevermagazine logo embodies minimalism and refinement and aesthetics of the project. The logo design is based on the style grotesque, giving it a modern and laconic look.

The green color symbolizes freshness, growth and education, creating associations with the green light at a traffic light - a symbol of forward movement. Likewise, the green dot is also a visual representation of the team project point of view on education.
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